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$40, $50, $60 — to park!?!

As Buffalo welcomes hockey fans, those who drive find that lots near arena are gougers' paradise

News Staff Reporter

Published:December 29, 2010, 7:37 AM

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Updated: December 29, 2010, 10:54 PM

Fans attending Tuesday afternoon's Finland-Switzerland hockey game could have bought two tickets and parked their vehicle for a total of $46.

The twist, though, is that the tickets could have been purchased on a secondary ticket market for $3 apiece — and the parking for $40.

Welcome to the World Junior Hockey Championship's version of Economics 101, a hockey tournament that features both bargains galore and some serious price gouging, in and around HSBC Arena.

Even before noon Tuesday, callers were complaining about the signs asking $40 for parking just west of Michigan Avenue, between Scott and Perry streets.

Forty dollars to park a car, in Buffalo? Since when did this become Toronto or New York City? some fans wondered.

But it was worse than that.

People wishing to dump their cars in that lot, just a few hundred yards from the arena, got a second dose of sticker shock, having to pay $60 if they attended more than one game in the tripleheader.

Lorne Haley, 45, of Ancaster, Ont., had just spent two hours waiting to cross the Peace Bridge with two friends, when they noticed the $40 parking sign on the Pay 2 Park lot near the arena.

"You can't do anything about the border," Haley said.

But he was going to do something about the attendant charging him a higher price than the posted amount. His buddies moved the vehicle while he vented his feelings.

"Putting up a sign that says $40 and then charging $60, that [ticks] me off," he said. "They're just hosing me."

Sixty dollars seemed like a local record.

Buffalo Sabres fans typically pay $10 to $15 for parking at a game.

"Sixty dollars for the day?" asked Pat Crawford, of Stratford, Ont. "That's outrageous. It's not even that much for a [Toronto Maple] Leafs game, and they like to gouge you."

Wayne Edwards of Ottawa, attending the game with his father, Gary, said he usually pays $11 to park at Scotiabank Place there. They paid $60 parking for the three games Tuesday.

"Man, oh, man, they ought to give you a [hockey jersey] for that amount," Wayne Edwards said.

Mac Yule of Hillsburgh, Ont., who showed up with seven family members for the Canada game, was philosophical about the $40 price, realizing that it was just $5 per person.

"Forty dollars is a little pricey," he said. "Once you're across the border, you're going to the game. You're not going to turn away because of $40 parking. But they know that, so it's gouging."

And in another twist, Yule's crew, which showed up a couple of hours early for the Canada game, got a bargain. The price had jumped to $50 well before game time for the Canada-Czech Republic game.

Pay 2 Park officials could not be reached to comment in repeated attempts late Tuesday.

The economics of the whole World Juniors tournament can be a little baffling. Seldom have people paid such different prices for different games in one tournament.

That's partly because the tournament uses the same variable-pricing concept that the Buffalo Sabres, the tournament's host sponsors, have used for several years, basing the price on the anticipated demand.

Take Tuesday's tripleheader, for example.

Fans earlier could have bought all-session passes for all 21 games in HSBC Arena or day passes for the double- and tripleheaders.

They also can buy tickets for one game, through the tournament's website, by phone or at HSBC Arena. For the Finland-Switzerland opener Tuesday, they would have paid $40 a ticket for the Lower Bowl, $25 for the Upper Bowl, compared with the Canada-Czech game price of $105/$70.

Or fans could have bought tickets on the secondary market, or in front of the arena.

Nick Guerin of South Buffalo bought two Finland-Switzerland tickets on the street for $20 total, not long before the start of the game.

"It was like $3 [per ticket] on StubHub last night, but we just decided to go this morning," Guerin said, realizing that he still paid well under the box-office price.

A Buffalo News reporter saw three pairs of Finland-Switzerland tickets traded for $20 a pair in the hour before the 12:30 p.m. start.

Scalpers weren't even buying tickets for that game.

"I wouldn't even pay 'em $5 apiece," longtime scalper John Harris said. "It would be senseless, knowing that there's no demand for tickets."

A few hours later, Harris and other scalpers reported that tickets for the Canada-Czech Republic game were selling for anywhere from $25 to $75 apiece, still below box-office price.

"There's no demand for tickets," Harris said of the situation early in the tournament. "Everybody's looking for the U.S.-Canada showdown. Other than that, it's dead."

Scalpers are salivating about a potential U.S.-Canada game in the medal round.

"That's be like a Stanley Cup championship playoff ticket," Harris said. "I would say you'd be talking a few hundred dollars a ticket for the good seats."

Could that ticket price exceed $1,000?

"Maybe on eBay," he replied, "but never on the streets."

Much of the demand for this event clearly is coming from north of the border.

"You're so close to the Canadian market, within two hours of 3 to 4 million people who live and breathe hockey," said Jamie Bosomworth of Toronto. "Any international Canadian hockey team, we just support it 100 percent."

gwarner@buffnews.comnull

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Comments

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A developer you say Mark? Now who woulda thunk that? Mark Croce eh? And do we suppose The News didn't know that when they ran this story?

ROBERT H. MACCALLUM, SLOAN, NY on Wed Dec 29, 2010 at 02:58 PM

@Gary Rouleau.
Thank you.

DOUGLAS TURNER, SPRINGFIELD, VA on Wed Dec 29, 2010 at 02:26 PM

It is price gouging at its worst. Taking advantage of visitors that may not be familiar with the local landscape such as parking or alternative parking lots may not be illegal but it is wrong! I dont know why anybody would even consider paying that much before at least trying to find an alternative.

Per other news sites about Pay-2-Park:

Pay-2-Park leases the lot at the former Donovan State Office Building from the Erie Canal Harbor Development Corporation, according to its Chairman Jordan Levy, who told WGRZ-TV his agency does not dictate to Pay-2-Park what it should charge.

Pay-2-Park is one of the many businesses principally owned by Buffalo developer Mark Croce.

GARY ROULEAU, WEST SENECA, NY on Wed Dec 29, 2010 at 02:03 PM

Gouging is a mythical concept. No one is forced to pay the price. What you are seeing is a market allocation of resources to those who want it the most.

MICHAEL REBMANN, AMHERST, NY on Wed Dec 29, 2010 at 11:54 AM

And that`s the problem not only with Buffalo but the world today. Greed is so high, taking advantage so commonplace and the desire for more money despite any consequences so rampant. In this case it`s not enough that we`ll have people coming into the city and filling up lots but they have to milk it for every penny it`s worth and a few dollars more. This type of business if you can even call it that at those prices is predatory at best and criminal at least. So desperate to fight over crumbs that they only help to make sure the cities image only gets worse and the full potential never realized. They should be more than ashamed. They should have their contract terminated and get some honest people to run things. Gouged by the government on taxes, gouged by businesses to park and nickel and dimed by every other entity that has us over a barrel. On a path like this we`ll be mired in a game of who can get more for ever amen. And all the while not moving forward but stagnating until either the end of time or people finally start thinking about anyone but themselves. This says alot more than just about parking outside a game.

ROBERT AGNELLO, GRAND ISLAND, NY on Wed Dec 29, 2010 at 10:56 AM

Names, please.

DOUGLAS TURNER, SPRINGFIELD, VA on Wed Dec 29, 2010 at 10:12 AM

As if Buffalo doesn't get bad enough publicity. Now you have thieves hiding in plain sight. SHAME, SHAME, SHAME. Some of these people travel great lengths to see their family member play in a game of a lifetime and instead of being greeted by ambasadors to our area they are met with thieves. It is at a time like this that I am embarrassed to say that I am from Buffalo, New York.

Where are our elected officials, Visitors Bureau representatives, etc. to put an end to this blatant robbery, or are they in bed with these same thieves.

I am so disgusted by this.

SUSAN NOWAK, CHEEKTOWAGA, NY on Wed Dec 29, 2010 at 09:35 AM

croce, paladino,and the rest of the buffalo do gooders just keep shooting them selves in the foot, being a friendly city will promote more bussiness and more visitors which in return will make more morey for them, but instead they give us a black eye, will they be back to see the water front when its complete ? or will they say 60.00 to park, lets go the extra few miles to somewhere were they will get a bang for thier buck.

DAVE OLDREAD, BUFFALO, NY on Wed Dec 29, 2010 at 09:19 AM

Someone should charge 50 bucks for parking and include a van ride to and from the arena. Cold wind creates a market for this service and cell phones make it possible.

RORY ALLEN, BUFFALO, NY on Wed Dec 29, 2010 at 09:08 AM

C'mom Buffalo News! Where is the reporting? I am sure if this were some government agency or authority the names of the administrators would have been plastered all over the article. I realize that due to FOIL government officials make easy targets but can't you at least try to report in an unbiased way? "Pay 2 Park officials could not be reached..." Of course they were not going to answer the phone for you! Does this mean you don't know who the owners of these lots are? Look at the posts before mine, already some are putting blame on public officials, it's just oh so trendy to do so. Give us the names of the greedy miscreants making a windfall profit in this situation. Or, perhpas you could suggest that the Thruway Authority adopt the same rate scheme basid on demand. Want to get home on a Friday afternoon? Pay double. Aren't we all in support of running government like a business?

ROBERT H. MACCALLUM, SLOAN, NY on Wed Dec 29, 2010 at 09:03 AM

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