by YAHOO! SEARCH
Bills are off to quick start at the gate
Updated: August 21, 2010, 10:31 AM
The Buffalo Bills are off to a good start on ticket sales, even though they are off last
year's wild sales pace.
The team revealed Tuesday it has two home games sold out and a third is close to a sellout.
That news came on the very first day that individual-game tickets went on sale to the general
public.
Tickets are gone for the home-opener against Miami on Sept. 12 and the Week 12 game against
Pittsburgh on Nov. 28. The game against the New York Jets on Oct. 3 has only limited tickets
available, the team said.
That's pretty good news for a franchise that missed the playoffs for a 10th straight season
in 2009 and raised ticket prices by an average of 15.5 percent this year. The Bills also have
not made any blockbuster moves since last year, despite the fact they overhauled their
football operation by hiring General Manager Buddy Nix and coach Chan Gailey.
The Bills' season-ticket total of 55,308 last year was their third best ever.
"Season-ticket sales are pacing below where we were the last two years," said Russ Brandon,
Bills chief executive officer. "But we're also mindful of the fact that we're coming off of
two record-setting years. Having three games essentially off the books right now is positive,
but we also have a lot of work to do with the remaining four games on the schedule."
Coupled with sales of 56,011 in 2008, last year was the first time in franchise history the
total topped 55,000 in back-to-back years.
Brandon would not offer any clue on how much sales were down. However, it's believed the
team will have a hard time hitting the 50,000 mark this year. That's a mark the Bills have hit
seven times in 37 years in Orchard Park.
Nevertheless, given the team's lack of success on the field, the initial sales aren't bad.
(It should be noted that the team holds back a group of seats for continued season-ticket
sales. So season purchasers still can get tickets for the Miami and Pittsburgh games.)
The pace of renewals for the 164 luxury suites at Ralph Wilson Stadium is good. More than a
third of those came up for renewal this year. Last season about 12 of those suites went
unsold, so the team sold them on an individual-game basis. Brandon said the team expects to
sell at least as many suites as last year.
"We had a heavy renewal year in suites premium inventory," Brandon said. "We paced rather
nicely within that space. The premium inventory is always a challenge within the economic
environment. We're pleased with where we stand right now and continue to work on it.
"I would say overall with our fans and our stakeholders, our sponsors, it continues to
resonate how passionate and great our fans and our partners are," Brandon said.
The Bills have been able to create a scarcity of tickets for the most attractive games by
allowing season-ticket holders to purchase extra individual-game tickets and group tickets in
advance. Those sales started last month.
"Season-ticket holders take advantage of the benefit through purchasing their own individual
game tickets and group tickets," Brandon said. "So there was very limited remaining inventory
as we headed into the individual game on-sale."
"Group ticket sales and individual ticket sales are pacing above a year ago," Brandon said.
"Our objective every year is to sell every ticket in the building."
The Bills have a bit longer to sell season tickets this summer because the first preseason
game at Ralph Wilson Stadium isn't until Aug. 28 (against Cincinnati). The Bills go to Toronto
this year for one preseason game (versus Indianapolis on Aug. 19) and one regular-season game (versus Chicago on Nov. 7).
While the Bills increased ticket prices this year for the first time since 2008, the team
still has the third least expensive ticket prices in the 32-team NFL. The Bills' average
ticket price this year is $59.19, up from $51.24 in 2009. The NFL average last year was
$74.99, and that figure will be higher this year.
advertisement
Blogs
Gronk Nation going strong
The Feed / What’s Happening Now
Good Morning, Buffalo
3 city school finalists all draw praise as 'unique'
Zoning Board of Appeals today takes no action parking lot issue
Specter of suicide hovers over falls
Eight shot to death in three weeks, no arrests
Merchants of two minds on Elmwood trade-off
Toddler saved from near-drowning in family pool
Super Mario will wear No. 94 with Bills
Deliberations due next week as Corasanti defense rests
Greatbatch headquarters to move
Ambitious attorney trips over Travolta lawsuit
Buffalo Marketplace
Marketplace videos
Watch the latest offers, products and services from our advertisers.
Browse our print ads
It's the ultimate advantage for Buffalo consumers. Never miss another ad again!
Buffalo Savers: coupons
Buffalo coupons at your fingertips.
Just click and print. It's Easy!


Comments
**Comments are not allowed on this story.