by YAHOO! SEARCH
Sports on the Air: Ratings delivered in off hours
Updated: August 21, 2010, 9:41 AM
One of the benefits of getting CTV's coverage of the Vancouver Olympics here is the
ability to get a second opinion about judged events such as Thursday's ladies skating
competition.
The fact that the Canadian network's picture and audio was a second or so ahead of NBC's
coverage on Channel 2 also increased the ability to hear both views.
Tellingly, the CTV and NBC commentators agreed on just about every performance. The analysts
each instantly crowned South Korea's Kim Yu-na the champion after calling her performance one
of the greatest of all time.
Analysts on both sides of the border also praised American skater Rachael Flatt highly before
her disappointing scores. And they thought that American Mirai Nagasu had done so well that
they wondered if she would take the bronze medal away from Canada's Joannie Rochette, whose
mother died earlier this week. Nagasu's score wasn't close, assuring that Rochette's
heartwarming story would end happily.
Of course, the biggest CTV benefit is getting to see so many more live performances. On
Thursday night, the Canadian network carried the silver medal aerial ski jumping performance
by American Jaret Peterson several minutes before NBC. NBC delayed it, opting to carry some
lower level figure skaters live instead.
While prime time ratings for the first 12 days of the Vancouver Games were about 15
percent lower than Channel 2's estimates, the station's estimates for daytime, late night and
the earning morning replays exceeded expectations.
The weekday broadcasts averaged a 5.1, almost a point above the estimate. The weekend coverage
averaged an 8.3 rating, equaling Channel 2's estimate. The late-night rating of 4.3 was higher
than the 4.2 estimate.
The morning replay — which starts at about 1:30 a.m. — had an amazing 2.8 rating,
almost double the estimate.
The rating for the Buffalo market for Team USA's victory over Team Canada carried here
on MSNBC on Feb. 21 was the second-highest in the country behind Pittsburgh. (Buffalo probably
would have been No. 1 if CTV viewership was added.)
Buffalo fans had a rooting interest in Team USA goaltender Ryan Miller and Buffalo natives Pat
Kane and Brooks Orpik. Pittsburgh fans had an interest in two Penguins — Orpik and
Canada's Sidney Crosby.
MSNBC averaged a 12.7 rating from 7 p.m. to 10 p.m. here and a 14.6 rating without the 45-
minute pregame. MSNBC had a 13.0 rating in Pittsburgh for the three-hour window (the game
rating wasn't available).
Buffalo and Pittsburgh were the only markets among the 65 measured overnight to average in
double figures. Nationally, the game had a 4.2 metered market rating.
Team USA's 2-0 quarterfinal win over Switzerland on Channel 2 Wednesday afternoon had an
impressive 10.9 rating.
ESPN analyst Barry Melrose played the party pooper this week, saying it is doubtful
that the National Hockey League will allow its players to participate in the 2014 Olympics
because it doesn't get enough out of it to offset the regular season disruption.
Virtue Rewarded: One of the emotional highlights of the games was watching Tessa Virtue
and Scott Moir enthusiastically sing the Canadian national anthem on the podium along with the
Vancouver crowd after they won the gold medal in ice dancing.
Channel 2 got a parent's video of an incredible 90-foot shot by Kyle Kobis of Bishop
Timon-St. Jude at the end of the first quarter of a Manhattan Cup playoff basketball game with
Nichols School on Monday. Just as incredible was a Channel 2 anchor's description of the shot
as a momentum-changer. The shot — which also was recorded by a Buffalo News videographer
and should land on ESPN — gave Timon a 19-16 lead. But a momentum-changer? Nichols had
an eight-point halftime lead and won, 76-50.
I generally love the humor of Tony Kornheiser as much as I love ESPN's Hannah Storm as
a sports anchor. Kornheiser was out-of-bounds picking on Storm's wardrobe on his radio show
and deserved a suspension. But two weeks? I guess in today's politically-correct world,
Kornheiser is fortunate he wasn't put in rehab.
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