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The 1960s are calling, and Melissa Campbell is listening.

Campbell, 33, owner of Filigrees Gallery & Boutique at Elmwood and Forest avenues, is the force behind the first Buffalo Hula Hoopathon, which will roll into the SUNY Buffalo State Campbell Student Union from 1 to 5 p.m. next Saturday. Proceeds will support the Wellness Institute of Greater Buffalo as well as Roswell Park Cancer Institute, and put dozens of Hula Hoops into the hands of Buffalo schoolchildren. To order tickets, visit hoopathonbuffalo.com.

Hula Hooping is making a comeback as new generations discover, and older ones remember, that round-and-round belly movement can help you look and feel better. “Try to be upset when you’re Hula Hooping,” Campbell said.

Have you changed your eating habits since you got into Hula Hooping?

The hoops help with digestion because they’re massaging your intestines. Part of the subculture is coming full circle, taking care of your body, your mind, your soul. I grew up on steamed vegetables, so that’s always been a part of it for me. I believe in eating by blood type. I’m a type A, so that’s original vegetarian. I’ll make chili with five kinds of beans. I eat dark chocolate. I’ve been eating these packaged vegetarian Indian meals; salads, too. I do mostly spinach and mixed greens and feta cheese with cranberries and balsamic.

– Scott Scanlon

On the Web: Campbell talks more about the hoopathon and ultrahoops.com at http://blogs.buffalonews.com/refresh/2014/05/elmwood-business-owner-helps-roll-out-new-hula-hoop-craze.html">blogs.buffalonews.com/refresh.