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Technology is driven by simplicity, and thus the best technology is also the simplest.

Jony Ive, Apple’s senior vice president of design, put it best when he said in an Apple video, “I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation; it’s about bringing order to complexity. iOS7 is a clear representation of these goals.”

In 2007, Apple released its first iPhone and it now has the second largest cellphone market in the world. On Sept. 10, Apple announced its new iPhones: the iPhone 5C and the iPhone 5S.

The iPhone 5C is $99 compared to the usual $199. The legacy to the iPhone 5 is the iPhone 5S. At the same price as the iPhone 5 (starting at $199), this is the first phone to offer fingerprint recognition, called “Touch ID.” Although this iPhone resembles its predecessor, the iPhone 5S has the A7 chip that makes it nearly two times faster.

A common criticism of Apple products is that their customization and freedom are not as good as Android smartphones, but a phone doesn’t need to be complicated, it needs to work. The iPhone is the quintessential smartphone; it’s easy to use and has so much to offer.

It is because of this simplicity that anyone can use an iPhone. They just make sense; the user interface is very easy to use and understand. From techies to grandpas, anyone can enjoy the iPhone.

Robert Stiller is a senior at St. Francis High School.