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Today’s school lunch bags come in fun designs. So do the reusable ice packs that go inside them. We found them in fanciful shapes such as flowers and footballs. We also came across other interesting products, such as freezable lunch bags.

How cool is that?

No ice pack needed: Why not? The PackIt lunch bag has freezable gel built into its lining so the entire bag freezes. Fold it small, place in freezer overnight for 12 hours, open it in the morning and pack. It’s said to keep food and drinks cold for up to 10 hours. The bags come in a variety of kid-pleasing patterns. Priced $19.99 at www.packit.com.

Goodbye boring: Hello Kitty. This sandwich-size Zak ChillPak contains a removable ice pack that fits under the container’s lid. Hello Kitty is just one design we spotted at Target for less than $7. Or visit www.zak.com.

Such characters: Rubbermaid’s Blue Ice reusable ice packs come in fun animal shapes and sports themes – ladybugs, puppies, footballs and more. Priced $2.69 each at Target.

So cute: Pottery Barn Kids offers a variety of ice packs including this set of two, which includes a turquoise butterfly and a pink owl. Priced $9 for the pair at www.potterybarnkids.com.