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The Biggest Loser franchise will host its first run and walk in Western New York on Aug. 31.

Participants will have the option of participating in a half marathon, 5K or 1-mile Kids Fun Run.

The Buffalo Niagara Sports Commission, Fleet Feet Buffalo and the City of Buffalo will help with the event, along with The Biggest Loser Resort Niagara in Java Center.

“Having The Biggest Loser RunWalk come to our community is a real win for Buffalo,” Visit Buffalo Niagara vice president of sales Mike Even said in a news release.

“It will have a positive impact on our region’s economy, while inspiring Buffalonians to lead more active, healthier lives,” he said.

A portion of proceeds will be donated to the “Shoes on Students” program, a nonprofit that provides shoes to underprivileged young athletes.

Dan and Jackie Evans, organizers of The Biggest Loser RunWalk and contestants on Season Five of the NBC weight loss show, will offer the RunWalk as a non-intimidating environment for all participants, with a longer course time limit to complete the race.

The RunWalk, which will take place at several venues across the country in the coming months, began last fall and is known for perks that include a chance for fans to meet past contestants of “The Biggest Loser” TV show, a Biggest Loser running shirt, finisher’s medal and free downloadable race photos.

The race will take place rain or shine, starting at 8 a.m. for the half marathon and 8:30 a.m. for the 5K, at Canalside on the Buffalo waterfront.

For more info and to register, visit BiggestLoser.com/RunWalk.