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Battle brewing over Flying Bison
Updated: August 21, 2010, 10:13 AM
The battle over Buffalo’s only distributing brewery is coming to a head.
A month after halting beer production in mid-January due to financial troubles, it looked
like Flying Bison Brewing Co. had found a solution to keep its suds flowing. The majority of
its shareholders had voted to approve the transfer of Flying Bison’s assets to Saranac
beer maker Matt Brewing Co., which vowed to ramp up production, invest in the facility, and
keep the brewery in Buffalo open.
Flying Bison announced its retail store would be back up and running, stocked with Flying
Bison beer by April 10. That date came and went as a handful of dissenting shareholders fought
the Matt sale.
Earlier this month, Flying Bison shareholder Phil Internicola filed a lawsuit to invalidate
the 10-year-old company’s board of directors and permanently block the transfer of
assets. State Supreme Court Justice John A. Michalek issued an injunction to stop the sale
until a hearing could be held, then allowed the deal to proceed.
Thanks to Flying Bison’s legion of beer-drinking fans — the company has 3,827
followers on Facebook — the battle over the brewery has captivated the attention of many.
The saga of the tiny brewer in the Riverside section, despite being a small operation
employing just four people, has set off a firestorm on local blogs and social networking
sites.
All the while, the 100 taps Flying Bison once occupied in Erie County have remained dry,
and the beer has been absent from the shelves of Wegmans, Tops, Budwey’s, Dash’s,
Premier, On the Run and Wilson Farms stores.
As long as the Matt deal is legally cleared to move forward, those involved say it will.
“Our intention is to maintain a Buffalo presence. We very much want to be involved in
Buffalo, and we have plans even beyond what’s there now. We will fill that brewery and
hopefully build it,” said Fred Matt, president and chief operating officer of Matt
Brewing Co.
But that doesn’t mean Internicola, the company’s second largest shareholder, is
giving up.
“We will make sure our client has his day in court. This is in very preliminary
stages,” said Kevin Cross, the attorney with Lippes Mathias Wexler Friedman LLP
representing Internicola.
Cross said the suit would show Flying Bison’s board of directors was invalid according
to a principal shareholder’s agreement between Internicola and majority shareholder Tim
Herzog, and would show Herzog engaged in “self-dealings” that sold the company short
in order to obtain an employment contract with Matt — claims Herzog denies.
Herzog is a founder of Flying Bison as well as the brewery’s master brewer, brand
ambassador and all-around manager of day-to-day operations.
If Flying Bison and Matt Brewing manage to complete their deal before that day in court
comes, Cross said, Internicola will sue for monetary damages.
Best chance of survival
At the crux of the lawsuit is Internicola’s assertion that Flying Bison could find an
offer more profitable to shareholders. Wes Froebel, the company’s third-largest
shareholder, agrees with that assessment. Even if the brewery can’t find a better
purchase offer for the company, he said shareholders could do better simply by selling the
brewery’s equipment — putting its value at $270,000 — and its brand name for
another $150,000.
Aside from claiming that estimate is unrealistically high, shareholders supportive of the
Matt deal have said selling to the 120-year-old family business in Utica gives Flying Bison
the best chance of survival, even though it probably will not bring shareholders a return on
their investment.
“We probably won’t get our money back, but there’s another kind of value in
being able to go to a restaurant and order a pint of Flying Bison,” said David Chudy, a
shareholder who voted in favor of the sale.
Froebel said it’s easy to nobly swallow the loss of an investment in favor of letting
the beer live on — unless you’ve got as much money at stake as he has.
“The majority of shareholders have a minimal investment. It’s easier to write off
$2,000 than $50,000,” he said.
Most shares were bought at $2,000 apiece. Chudy, the brewery’s first investor, has six
shares. Froebel said he invested $50,000 plus another $10,000 loan. Internicola said he owns
$100,000 in shares, many of which came not from purchase, but in exchange for free labor. Both
Internicola and Herzog worked for free at Flying Bison over a period of several years.
As far as “more lucrative” offers are concerned, the lawsuit specifically names
one submitted in November by Texas-based capital fund SEAR Capitol. The lawsuit itself is
funded by SEAR managing partner D. Scott Elliott.
SEAR offered to give each shareholder a $75 share in a SEAR Capitol opportunity fund in
exchange for total ownership and control of the company. It also vowed to invest $1.5 million
in the facility, move the brewery to a bigger, 22,000-square-foot location and create 36 jobs.
Unproven claims
Opposing shareholders have said Herzog did not perform due diligence on the SEAR offer,
rejecting it out of hand. Herzog said he was unable to substantiate any claims made by
Elliott, prove SEAR had any money or even that it existed as any kind of business entity.
“When someone says, ‘I have money and I want to help you,’ you have to take
a look. But at a certain point when you can’t get any information, you’ve got to
stop looking,” said Herzog.
Herzog said Elliott was unable to provide even the most basic information, such as a
prospectus for SEAR Capitol, a company address or business registration in any state.
Despite that, Elliott took the same business plan promising a $1.5 million investment and
job creation at Flying Bison to Empire State Development and secured an incentive letter
offering a conditional incentive of $200,000. Froebel, who was initially supportive of the
SEAR deal but has since backed away, accompanied Elliott to the meeting.
“The ‘incentive offer’ is not a contract and there is no commitment on
Empire State Development’s part to give any grant money to a company in advance of
completing the project and creating the jobs,” said agency spokeswoman Katie Krawczyk.
“In fact, grants are usually awarded once the project is completed in full or once
various benchmarks are reached.”
Still, in e-mails to shareholders and other breweries he approached to buy, Elliott refers
to already having secured $350,000 in grants in New York State.
There were other red flags. In an e-mail sent to shareholders and obtained by The News,
Elliott claimed to have been sent to Flying Bison on behalf of First Niagara Bank, claiming
the brewer was on the verge of bankruptcy and liquidation. The bank denied Elliott’s
claims and any affiliation with him.
Herzog also found out — and The News substantiated with other sources — that
Elliott, in attempting to secure deals with other breweries, claimed it had bought Flying
Bison. Other brewery owners, such as Tom Pastorius of the Penn Brewing Co. in Pittsburgh, said
Elliott falsely claimed to have bought their breweries as well.
Elliott claimed to own breweries or brewing contracts in North Carolina and Pennsylvania as
well as one in Michigan he said will be purchased by month’s end. When asked for the
names of the companies, or proof it held any contracts, Elliott failed to provide it, saying
he was operating under nondisclosure agreements and was prohibited from giving details. He
also denied making claims that he owned certain breweries.
“This isn’t about me proving anything, it’s about Tim Herzog running his
business like Romper Room for 10 years,” said Elliott. “I’m not trying to do
anything other than provide Flying Bison with a better offer . . . move Flying Bison out of
the ’hood and put it somewhere respectable.”
In Colorado in April, to much fanfare, Elliott announced a deal that SEAR Capitol was
taking over the shuttered Steamworks Brewing Co. The owner of Steamworks said that deal was
halted when Elliott failed to provide payment or show financial records. Elliott said the deal
is still in the works. Steamworks denied those claims.
The SEAR deal aside, Froebel has asserted that poor management — not high ingredient
costs — have caused Flying Bison to fail.
“I personally don’t think that Tim is intentionally [causing harm], but it has
certainly been bad management. There needs to be a full financial accounting,” said
Froebel.
Froebel said Herzog has been unable to produce up-to-date financial records, still
hasn’t filed the company’s 2009 taxes, and produced annual financial statements late
— sometimes nine months after the end of the fiscal year. Herzog said all records are up
to date, and that the lawsuit is what has held up the tax filings.
“[Management] is clearly not Tim’s strength. He’s a great brewer and the
face of Flying Bison. But that’s why he brought more MBAs and CPAs in to assist
him,” said Chudy. “There could have been more efficiencies, but nothing that would
have kept the brewery in business.”
In fact, Chudy said, Flying Bison’s rapid growth and success in the market was both a
blessing and a curse. With no credit, Flying Bison couldn’t keep up with demand. It
depended on the money it made from the sale of its beer to buy more ingredients, but with
30-day pay periods, there were times the brewery had to stop producing beer as it waited for
more money to come in.
That’s exactly what a sale to a large-scale operation like Matt will remedy, Herzog
said.
“We’re just trying to get back open again, keep the brewery here, keep the jobs
here and get back to work,” said Herzog.
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