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Greatbatch primed for the recovery
Updated: August 21, 2010, 10:12 AM
Greatbatch Inc. Chief Executive Officer Thomas J. Hook is waiting for the payoff.
Since taking over as the top executive at the Clarence medical products manufacturer, Hook
has used a series of seven acquisitions to broaden Greatbatch’s offerings beyond the
medical batteries that long accounted for the bulk of its sales.
Last year, it focused on integrating those new acquisitions, while consolidating five of
its facilities to reduce costs and bolster efficiency. It continued on its five-year push to
invest heavily in new products and technology, doubling the company’s research and
development spending from 2005 levels.
And Greatbatch continued to move forward with its plan to become more than just a supplier
of medical components, striving to become a supplier of more complex — and profitable
— systems, like its new OptiSeal line of vascular access products. The company also
continued to invest more in research and product development, even as the recession cut into
its sales.
“We’ve planted the seeds. The trees are growing, but the fruit’s not
there,” Hook said in an interview following Greatbatch’s annual shareholders meeting
Tuesday.
But he expects those results to begin showing up soon.
“We’re really at just the beginning of seeing these investments realized,”
Hook said. “These are long-term investments. They are risky investments, especially at
the systems level.”
Still, Hook said the company will start reaping the first sales from its OptiSeal products
later this year, and more systems are in the works, though their development can take three to
five years.
“It will change the revenue stream of the company fundamentally,” Hook said.
And the company expects to make additional moves to consolidate its operations this year,
especially in its sagging orthopedic products business, which was hurt last year as patients
had fewer elective surgeries because of the weak economy, and physicians and hospitals cut
their inventories of orthopedic products because of the recession and uncertainty over health
care reform.
Overall, Hook said he views the health care reform package with mixed feelings. On the
positive side, Greatbatch could benefit from the new law’s push to provide health
insurance to more Americans, which increases the pool of potential customers. On the downside,
the law includes a new 2.3 percent tax on medical devices, which will drive up the cost of
Greatbatch products.
“Health care reform is going to put a governor on health care technologies,” Hook
said. Medical care “is going to be managed tighter.”
For now, though,Hook and other Greatbatch executives are waiting for the payoff from the
company’s cost-cutting and research investments. Profits slid by 18 percent in the first
quarter, while sales were off by 14 percent, but Hook said those results were an improvement
from the fourth quarter, and he predicted that the upward trend would continue throughout the
year.
“We’re behind in our plan, but we’re catching up very rapidly,” he
said. “We’re shaking off the effects of the recession.”
The company’s stock closed at $22.45 Tuesday, down 3 cents.
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