by YAHOO! SEARCH
Sports on the Air: Bills' Lynch powers experiment on ESPN
Updated: July 9, 2010, 3:17 AM
• Buffalo Bills running back Marshawn Lynch will be part of a unique experiment during ESPN's Super Bowl weekend coverage.
Lynch is featured on a 30-minute "Sport Science" special at 7 p.m. Friday. An ESPN release
notes that Lynch is part of "a one-of-a-kind test of man versus machine" on the program.
The Emmy Award-winning series hosted by John Brenkus uses cutting-edge technology in
state-of-the-art scientific facilities "to test the limits of professional athletes and
challenge assumptions about them."
Lynch is part of an experiment that asks, "Can a running back generate as much power as a
diesel engine?"
I know what Bills fans are probably thinking. It is hard to imagine Lynch generating more
power this season, when he had about as much power as a lawn mower and only gained 450 yards.
In a separate segment, the two great catches that Pittsburgh's Santonio Holmes made in last
year's Super Bowl "are analyzed and compared to uncover the differences in "circus' catches
that can't be practiced and "textbook' catches that are practiced every day." Who needs
science to know the difference?
• Here's what Time Warner Cable viewers will miss on Super Bowl week because the local
system doesn't carry NFL Network:
Appearances by former Bills quarterback Jim Kelly and future former Bill Terrell Owens on
Thursday. More than 50 hours of live programming throughout the week. And an 8-hour
pregame show on game day.
If you're like me, you'll ignore all the pregame stuff on NFL Network, ESPN and CBS and
just enjoy the game.
• Had to laugh about the ads for the local car show that mention former Sabres great
Gilbert Perreault and present Sabre Patrick Kaleta will make appearances. The commercial is
worded in a way that makes it sound like Kaleta is a Sabres great, too.
• Steve Tasker, the former Bill turned CBS broadcaster, will be on the Super Bowl
sidelines during the game and part of the extensive pregame coverage. Jim Nantz and Phil Simms
will call the game.
• A voice in the background said, "Say something nice about the guys on WGR sports
radio." OK, they inspired Channel 2 General Manager Jim Toellner to have his station play the
national anthem each morning at 4:59. Toellner said he heard some talk show hosts mention that
you only hear the anthem before games and school events. And then he heard listeners mention
the anthems used to be played when TV stations signed on and off. Toellner said the station
plans to have local musical renditions freshen the anthem up throughout the year.
It also might be a good idea to try and get the rights to the Whitney Houston version that
played before the Bills' first Super Bowl loss.
• Had to laugh at a report of a tweet by ESPN's Adam Schefter dealing with the ever-
changing roster for ESPN's telecast of Sunday's Pro Bowl, which for the first time will be
played before the Super Bowl: "ESPN could announce later that I am dropping out of the Pro
Bowl and being replaced by Buster Olney," wrote Schefter.
• How high can the ratings for the Super Bowl go between the New Orleans Saints and
Indianapolis Colts locally and nationally?
The sky may be the limit after looking at the record viewership for last Sunday's AFC and
NFC title games. They were the most viewed in decades. The Colts win on CBS had a 29.0 rating
in the metered markets and had the highest number of viewers in 24 years. Buffalo was in the
top 10 markets, averaging a 32.5 rating on WIVB, the local CBS affiliate.
The Saints' overtime win on Fox had a 34.7 in metered markets and was the most-watched
conference title game in 30 years. It had a 32.1 on WUTV, the local Fox affiliate, despite
airing opposite the Buffalo edition of ABC's "Extreme Makeover: Home Edition."
With local figures like that, it is safe to assume next Sunday's game on CBS will get a
local rating in the 40s and maybe even the high 40s. Nationally, the ratings had the potential
to be even higher if Brett Favre's Minnesota Vikings had made it, but New Orleans is a
terrific story, too.
advertisement
Entertainment Calendar
Best bets:
- Fri 2/10: Brian Regan
- Fri 2/10: Don Felder -- An Evening at the Hotel California
- Sat 2/11: Rita Coolidge
- Sat 2/11: Sha Na Na
- Sat 2/11: Chris Webby
- Sat 2/11: Buffalo Philharmonic Orchestra: Tchaikovsky Piano Concerto
- Sat 2/11: Don Felder -- An Evening at the Hotel California
- Sun 2/12: Buffalo Philharmonic Orchestra: Tchaikovsky Piano Concerto
- Sun 2/12: Bill Medley
- Mon 2/13: The Low Anthem
- Tue 2/14: DL Hughley and Friends
- more events »
The Feed / What’s Happening Now
No sign of trauma detected in woman found dead
Police in Lewiston seek vehicle in fatal hit-run
Boy killed after darting into traffic is identified
Senecas hire Masiello's lobbying firm to fight state bid to expand casinos
Sabres show some gumption in beating Bruins
Woman, 24, found dead in car
Police raids target massive drug ring
Bills hire a quarterback mechanic in Lee
Sabres find the missing ingredients
Answers to the many questions in Le Roy
Ruff to remain in press box for awhile
Lady Justice’s blindfold gets thrown away
Stay Informed
Newsroom Tips
Have a news tip you think The Buffalo News should investigate?
Call The News tip line at 849-4475 or email us at investigations@buffnews.com.
All calls and emails will be kept confidential.
Buffalo Marketplace
Marketplace videos
Watch the latest offers, products and services from our advertisers.
Browse our print ads
It's the ultimate advantage for Buffalo consumers. Never miss another ad again!
Buffalo Savers: coupons
Buffalo coupons at your fingertips.
Just click and print. It's Easy!

