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Both Rolling Stone and Spin magazines have named Lydia Loveless as a Young Artist You Need To Know. And the Sportsmen’s Tavern is making it easy for you to fulfill that need. Loveless, a promising singer/songwriter whose melodies are a bit better than average, will be playing the honkiest, tonkiest beer joint in town – that’s the Sportsmen’s Tavern (326 Amherst St.) – at 9 p.m. Friday.

Born in 1990 in Columbus, Ohio, Loveless grew up on a farm, feeding cattle. Her father was a pastor and drummer and owned a country western bar and she began playing guitar as a teenager. But don’t expect some sweet country lass: Loveless’ music has been described as a mix of punk and honky tonk, and Spin magazine hailed her for “her inability to mince words.”

Admission to Loveless’ show in the Sportsmen’s Tavern is $12 in advance or $15 at the door. For info, call 874-7734.

– Mary Kunz Goldman