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Taking a page from the late-’90s piano-led alternative pop movement – spearheaded mostly by British bands like Coldplay – Denver-born quartet the Fray achieved immediate success with its 2005 debut “How To Save A Life.” The collection hit the double-platinum heights on the strength of the pop-inflected hits “Over My Head (Cable Car)” and the title tune.

In the time since, the band has carved itself a niche as a solid American musical response to the British stadium pop phenomenon, in the process avoiding the commercial downturn plaguing so many of the band’s peers in the digital download/streaming age.

The Fray brings its blend of power-pop and epic balladry to the Seneca Events Center at the Seneca Niagara Casino at 8 p.m. Friday. Tickets start at $35 (box office, Ticketmaster).

– Jeff Miers