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The annual WYRK Taste of Country festival is a routine sell-out, which means that every year, Buffalo’s country music station puts together a festival of top-tier modern country and country-pop that brings in the area of 26,000 people to Coca-Cola Field (275 Washington St.), erstwhile home of the Buffalo Bisons.

That’s a lotta country music fans, so it stands to reason that WYRK would pull together a festival heavy on the country chart hit-makers. That’s exactly what the station has done this year for its festival, which kicks off at 6:30 p.m. Friday. (Gates open at 5 p.m.)

Headliner Jake Owen, a Florida native, has had a startling stream of chart successes over recent years, among them “Barefoot Blue Jean Night,” “Alone With You,” “Days of Gold” and “Yee-Haw.” Second on the bill is the duo Montgomery Gentry, proud papas of five No. 1 country singles, among them “Lucky Man” and “Back When I Knew it All.”

Taste of Country has a long tradition of adding up-and-coming artists to its mega-bills, and this year is no exception, as rising stars Tyler Farr and Joel Crouse, and burgeoning Southern rock trio the Cadillac Three, will round out the roster.

General admission grandstand seating is $29 (Tickets.com). Additional information, including a Taste of Country FAQ page, is available through WYRK.com.

– Jeff Miers