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Sports on the Air: Yanks give boost to local TV ratings

Published:October 23, 2009, 11:07 PM

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Updated: August 21, 2010, 8:54 AM

This is what I'm thinking:

Not surprisingly, Buffalo is reaffirming its reputation as New York Yankees territory during the American League Championship Series with the Los Angeles Angels.

The 9.4 rating on WUTV for the Yankees' 10-1 win over the Angels Tuesday night in Game Four

made the Western New York market No. 5 in the country.

The five games in the Yanks-Angels series have averaged an 8.3 rating on WUTV, with a high

of 10.4 for Thursday's 7-6 Yankee loss in Game Five. The five-game average is about 40 percent

higher than the national average of 6.0.

Channel 29 stands to benefit greatly if the Yankees pull off the expected tonight or Sunday

and win the AL to qualify for a World Series match-up with Philadelphia.

"They are like the Buffalo Bills of baseball for us," said Channel 29 General Manager Nick

Magnini.

He said the station benefits more when Fox carries the ALCS instead of the NL Championship

Series. When the Yankees qualify, Magnini said WUTV doubles its per-game revenue and the

figure can be higher if the World Series goes past five games.

The Yankees' popularity is evident by all the regular-season games carried here on their

own YES Network, Time Warner 13, ESPN and on WUTV any time Fox has an available Yankees game.

Of course, the Yankees aren't in the World Series yet and crazy things have happened this

postseason. Incredibly, the umpires actually proved two wrongs make a right in Game Four when

they blew three calls.

That included back-to-back calls involving Yankee base runner Nick Swisher. First, he was

picked off second and called safe, then he was called out at third for leaving the base too

early on a sacrifice fly when replays showed he left on time.

While Fox play-by-play man Joe Buck and analyst Tim McCarver noted that the umps had erred,

neither immediately explained that justice actually prevailed. McCarver did bring it up in

Thursday's game and he and Buck had a lengthy conversation on whether all the blown calls will

cause baseball to reevaluate the need to expand instant replay.

Blown calls have become so common that after the Yanks' Johnny Damon was called out at

first when replays showed that he beat the throw that Buck ended the inning by just saying

"chalk up another one."

This year's World Series — which starts Wednesday — will feature earlier start

times. The first pitch Wednesday will be at 7:57 p.m., the first time a weekday Series game

has started that early in 38 years.

Of course, early starts don't guarantee games will end before 11:30 p.m. or midnight. The

Yankee-Angels series proved that. While East Coast fans constantly complain about all the game

delays that extend the games to four hours and more, ratings near the end of the game are

often as high as any time in the game. On Thursday night, the game hit a high rating of 12.9

here from 11:15 through 11:30 p.m.

Fox has added Chicago White Sox manager Ozzie Guillen as a postgame and pregame analyst.

McCarver will be working his 20th World Series. Buck will be working his 12th, tying him with

Vin Scully and Curt Gowdy for the most in history.

Buffalo Bills radio play-by-play man John Murphy had a pretty good line at the

expense of the team's offense before last Sunday's upset win over the New York Jets. "Someone

told me the Bills couldn't score at the Grand Island Holiday Inn this weekend," said Murphy.

He was referring to the controversy surrounding the swingers group that booked the hotel.

Steve Tasker is the analyst alongside Gus Johnson for CBS' coverage of the

Bills-Carolina game Sunday. As part of its celebration of its 50th year broadcasting the NFL,

CBS is airing footage from historical highlights in each game. During the Bills game, it will

highlight Tasker's first touchdown reception as a wide receiver — a 24-yard pass from

Jim Kelly in a 45-14 victory over the Cardinals in 1990.

The Bills' win over the Jets had a 34.4 rating on Channel 4. It averaged more than a 40

rating in the final hour. The game hit a 46.6 rating at the end of overtime, which is in Super

Bowl territory.

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