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TOURISM

Online reservation booking becomes increasingly popular

Published:August 29, 2010, 12:00 AM

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Updated: August 29, 2010, 6:36 AM

NIAGARA FALLS—The online booking of tourism reservations continues to grow in popularity, according to the Niagara Tourism&Convention Corp., principal promoter of tourism in Niagara County.

Bookings through the corporation’s Web site ( www.niagara-usa.com ) in June and July amounted to twice as much revenue for local hospitality vendors as did bookings for those same months last year, said John H. Percy Jr., president and chief executive officer of the corporation. He said 2,547 bookings have been made so far this year through the online reservation system.

The organization expanded its marketing and promotions on the Internet in May 2009 “because the planning and booking of vacations online has become the norm for many tourists,” Percy said. He announced in May that more than half of the tourists visiting Niagara Falls in the past year had made their reservations on the Internet.

“Our online reservation system is projected to hit more than $1 million in sales this year” for the local hospitality industry, he said.

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