Forget the hype and spin, Justine Nadherny has the undeniable truth on her side.
And in this case, the truth is 45 inches deep and powder perfect, ideal for skiing the slopes at Kissing Bridge.
“We have a guy who’s worked here 35 years and he says this is the most snow we’ve ever had this time of year," said Nadherny, social media director for the Glenwood ski resort.
It also is the earliest opening in 13 years and more snow is heading this way.
After four days of on again, off again snow, the region is expected to get another 1 to 2 inches today and 3 to 6 inches tonight.
And this time, everyone from Niagara County south to the Pennsylvania line will get it.
“This is a different type of snow storm," said Dan Kelly, meteorologist at the National Weather Service.
The new storm is moving north from Indiana and Kentucky and will hang around long enough to add an inch or two on Sunday, maybe more south of the city.
In southern Erie County, which was hit hard the past few days, a few more inches may go virtually unnoticed.
In Glenwood, the snowfall today measured 45 inches, surpassed only by Warsaw, which has 46 inches.
Meanwhile, 9 inches fell at the Buffalo Niagara International Airport.