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The state Thruway Authority and Mothers Against Drunk Driving will begin handing out 65,000 red ribbons across New York State Friday to kick off the annual campaign to prevent drunk driving.

The Thruway Authority also will post MADD’s reminder to “Drive Safely, Stay Sober” on message boards throughout the Thruway system through Monday.

The red ribbon campaign is MADD’s longest running and most visible public awareness project.

Nationwide Insurance is the national sponsor for the red ribbon campaign.