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Donors who give blood this month for the American Red Cross will get something extra – a coupon for a pound of coffee from Dunkin’ Donuts.

The “Give a Pint, Get a Pound” campaign, held in conjunction with national Blood Donor Month, kicked off for its seventh year Thursday.

Red Cross representatives also urged donors to come forward to help make up for blood collections lost during the blizzard. During the past six years, the campaign has collected more than 35,000 pints of blood.