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May 19, 1924 – June 5, 2014

John E. “Jack” Hayes, of Orchard Park, a retired advertising executive, died Thursday in Mercy Hospital after a long illness. He was 90.

Born in Buffalo, he graduated from Albright Art School of the Buffalo Fine Arts Academy in the 1940s. He later served in the U.S. Army Air Forces during World War II. Returning from his military service, he attended Xavier University and University of Buffalo.

After several stints as an advertising manager of various Buffalo businesses, he ventured out on his own in 1957 to open an advertising agency, John E. Hayes Co. Inc., commonly referred to as Hayes Advertising. The agency was located on Main Street in Williamsville, one of the first agencies to be established outside of downtown Buffalo.

Mr. Hayes was inducted into the Buffalo Niagara Marketing Executives Hall of Fame. His agency became one of the leading business-to-business agencies in the area. The most notable account was Houdialle Industries, a Fortune 500 company, and its largest division, Strippit, in Akron. He was able to win the account from advertising giant BBD&O.

After nearly 35 years in the business, he retired in 1990 and returned to his first love, watercolor painting. He specialized in New England scenes, especially his beloved Cape Cod, where he owned a vacation home.

His paintings are displayed in private collections from Hawaii to Cape Cod/Boston. He was a member of the American Artist Professional League.

His wife of 61 years, Mary O’Brien Hayes, died April 21, 2010.

Survivors include a son, Mark; three daughters, Marla, Lynne Hayes-Polk and Candace; 11 grandchildren; and 17 great-grandchildren.

A memorial Mass will be scheduled in St. Bernadette Catholic Church, 5930 South Abbott Road, Orchard Park.