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March 27, 1936 – April 19, 2014

George J. Dixon Jr., a retired advertising executive for The Buffalo News who was well known for his dedication to Canisius College and its alumni, died of leukemia Saturday in Roswell Park Cancer Institute. He was 78.

Born in Buffalo, the South Buffalo resident graduated from Canisius High School in 1953 and from Canisius College in 1958, earning a bachelor of science degree.

He was an Army veteran, serving as an armored division captain following ROTC at Canisius and then for a decade in the Army Reserve.

After military service, Mr. Dixon joined the Buffalo Courier-Express in its advertising department, followed by a long stint in advertising sales for The News.

He retired several years ago.

Gregarious, friendly and always eager to discuss the Golden Griffins and their prospects for the season, Mr. Dixon was best known for his devotion to his college alma mater.

He received the LaSalle Medal for his outstanding contributions in 2002 and was inducted into the college’s Di Gamma Honor Society for his exceptional service on behalf of students.

Mr. Dixon was a familiar face at Canisius basketball games and a 40-year member of the Cage Club.

Canisius also awarded him its Golden Jubilarian Citation for 50 years of service.

In addition, he was a regular attendee at his grandchildren’s activities, especially hockey and baseball games.

He is survived by his wife, the former Dorothy Gromek, whom he married in 1962; a son, George J. III; a daughter, Kathleen; four grandchildren; and a great-grandchild.

A Mass of Christian Burial will be offered at 10 a.m. Wednesday in St. Michael Catholic Church, 651 Washington St.