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June 23, 1936 – June 9, 2014

Eleanor A. Pecoraro, the former office manager for River Front Auto Sales who became a celebrity in the dealership’s radio and TV commercials, died Monday in her Cheektowaga home. She was 77.

Born Eleanor Zink in Buffalo, she grew up in Cheektowaga and attended Cleveland Hill High School.

After raising four children, Mrs. Pecoraro worked for the Thruway Authority for more than 15 years as a toll collector at Black Rock and the Grand Island bridges.

In the early 1980s, she helped her husband in his auto repair shop on Niagara Street in Buffalo, then assisted her son, Marty Sr., when the shop expanded into used car sales.

Known to customers and radio listeners as “Momma Pecoraro,” she was noted for her good nature and contagious laugh.

She also was renowned for her cooking. A collection of her recipes, which she credited to her Italian-born mother-in-law, was compiled by radio station WGR in “Momma Pecoraro’s Cookbook.”

Her husband of 27 years, Vincent M., died in 1985.

In addition to her son, survivors include two daughters, Pamela Pecoraro-Tyler and Mary Lynn Chavanne; a sister, Sherley Piechocki; 11 grandchildren; and nine great-grandchildren.

A Mass of Christian Burial will be offered at 9:30 a.m. Friday in St. John XXIII Parish, formerly St. William Parish, 1 Arcade St., West Seneca.