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Police announced Monday that a reward of up to $1000 is being offered for the arrest and conviction of an armed robber who held up the Holly Farms Market at 233 Allen Street early Thursday.

At just before 1:30 a.m., according to police, the suspect was filmed by a store surveillance camera pulling out a shotgun when no customers were in the store and fleeing with an undisclosed amount of cash. According to police the suspect waited until all customers left, pretending to be buying potato chips and candy.

The suspect reportedly drove off in a red pickup truck with tinted windows. Anyone with information is asked to call the Buffalo Police Confidential Tipcall line at 847-2255 or text a tip to (716) 847-2255 or email the department at www.bpdny.org or call Crime Stoppers at 867-6161,