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With Christmas five months away, East Aurora merchants will celebrate the near midway point with “Christmas in July” this week.

From Monday to next Sunday 32 businesses will decorate, have sales, serve holiday drinks, show Christmas movies, put on a cookie contest, decorate storefronts and even invite Santa to breakfast at Firefly Cupcakes next Saturday.

A raffle will raise money for a charity that helps children with pediatric illnesses by supplying funds for parents to buy presents and food for the holidays. Festivities are sponsored by members of the @EA Small Business Group, with details online at eastaurora.com/events.