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West Seneca and Cheektowaga police began a search of the Buffalo River area about 7:45 p.m. Monday for an alleged shoplifter who was chased out of a Harlem-Clinton area supermarket after he allegedly stole beer and cookies.

The unidentified man was last seen jumping off the Harlem Road Bridge about 30 feet into the river. The search continued into the evening. West Seneca police confirmed the incident but declined further comment.