Fans will have an extra reason to cheer every time the Buffalo Bills bring down one of their opponents with the ball this season.

For every tackle the Bills make, Campbell’s Chunky Soup, the official soup sponsor of the NFL, will donate 20 cans of soup to food banks in Western and Central New York under a program entitled Tackling Hunger with the Buffalo Bills.

Bills linebacker Kiko Alonso joined representatives from Tops Markets, the Food Bank of Western New York and three other regional food banks in announcing the program Tuesday in the ADPRO Sports Training Center at Ralph Wilson Stadium in Orchard Park.