The Aurora Historical Society has debuted a new logo – a digitally updated version of a 1970s-era drawing of a gazebo where judges once stood at the race track of the bygone Hamlin Farm, a local breeder of champion race horses.
The design, approved by the Historical Society board last month, appealed to the board members because it is simple and stately looking, said Robert Goller, director. “We liked how it looked.”
Now, the vintage-looking silhouette, first created by the late artist Rix Jennings, will join a new set of logos for the Society’s three satellite locations:
• The Elbert Hubbard Roycroft Museum, in a house at 363 Oakwood Avenue, now has a sketch of a serious-looking Hubbard.
• The Millard Fillmore Presidential Site, the 13th president’s “honeymoon cottage” he built to live in after he married, is now a museum at 24 Shearer Avenue, has a drawing of Fillmore in profile.
• The History Museum and Town Archives, at the Southside Municipal Center at 300 Gleed Avenue, is represented by an old map of Aurora.
The new set of pictures for each aspect of the Society is intended to highlight its distinct collection of identities.
The overall “judges stand” logo is a nod to a less visible history: The gazebo, which is owned by the Society, is now on the grounds of Main Street’s Absolut Care nursing home.
Once the stand was on a higher perch, like a small tower, so judges could look down on the race track and see which horse won. From the 1870s through the turn of the century, horses were bred and raced at the farm where there are now houses at Willow Street and Hamlin Avenue. There was also another, now defunct, horse breeder, the Jewett Farm, along Route 20A.
“Some places referred to us as the ‘Horse Trotting Capital of the World,’” said Goller. “It would have been a very exciting time in the community. This was before Elbert Hubbard and the Roycroft came along.”
Also this week:
• The East Aurora Village Hall is closed Monday for the Columbus Day holiday.
• The Aurora Zoning Board of Appeals meets at 7 p.m. Thursday at Southside Municipal Center, 300 Gleed Avenue.