BATAVIA – A family-friendly motorcycle rally featuring music, vendors and prize opportunities for bikers and nonbikers alike will take place Aug. 9-11 on Jackson Street.

The third-annual Western New York Round-Up Rally promises to attract hundreds of area bikers.

Organizers hope the event will draw attention to local businesses and raise funds for the Genesee Veterans Support Network.

Bikers who sign up to participate in a “dice run” to benefit the veterans support group will bike to local businesses in Genesee County and roll dice at each stop – the biker with the highest combined score by the end of the run will win two tickets to an upcoming performance by Jason Aldean at Darien Lake. Nonbikers are invited to collect playing cards from local businesses in downtown Batavia in hopes of being dealt the best hand and winning more than $400 in merchandise from Valle Jewelers.

For more information or to register, visit or call 585-768-7260.