Synacor Inc. has landed a deal to provide consumer portal, email and TV Everywhere services to Ecuador’s largest cable operator, bolstering its presence in Latin America and securing a foothold in a fast-growing telecommunications market.
Synacor will provide consumer portal and email services for Grupo TVCable Ecuador during the first phase of trials, then will roll out the handling of its TV Everywhere services, which allow cable and satellite customers to watch programming on different devices, such as computers, tablets and smartphones.
“International is the key to our growth strategy and, as you can imagine, South America is a huge market,” said Meredith Roth, a spokeswoman for Synacor.
The company recently embarked on similar joint ventures in China and the United Kingdom.
“It doesn’t mean immediate or material revenue right away because it’s very sophisticated and these things take a while to ramp up, but it’s something we’re very excited about,” Roth said.
The company plans to add personnel and infrastructure in Latin America and will work from its Buffalo headquarters as well as technology hubs in Boston and Toronto.
Synacor provides behind-the-scenes technology for cable, satellite, telecom and consumer electronics companies, building Web pages, portals, cloud-based services, apps and other consumer products those companies provide to consumers. Synacor is a “white label” company, meaning the products consumers see (such as Web pages) are branded with the company consumers do business with (for example Verizon or Toshiba) rather than the Synacor name.