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A subsidiary of First Niagara Financial Group has launched the First Niagara Benefits Exchange, a private insurance exchange that will be offered to businesses with 100 or more employees.

First Niagara Benefits Consulting said the exchange “can accommodate a wide range of employer contribution approaches to offering employee benefts.”

First Niagara Benefits Consulting will partner with Chicago-based bwsift, which will provide the exchange technology platform. First Niagara Benefits Consulting already works with bswift in administration of private exchanges in New York, Pennsylvania, Connecticut and California.