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A career day for college students interested in public relations and advertising will be held April 5 in the Burchfield Penney Art Center’s auditorium, 1300 Elmwood Ave. in Buffalo.

Communications Career Day will be from 10 a.m. to 2 p.m.

Jessica Schimert, forum facilitator at the Women’s Business Center at Canisius College and owner of Jessica J. Schimert Consulting, will give the keynote address, “Building Your Personal Brand.”

The annual event is organized by the Buffalo Niagara chapter of the Public Relations Society of America and the Advertising Club of Buffalo, with assistance from the Buffalo State chapter of the Public Relations Student Society of America.

The event will also include one-on-one resume review sessions following each panel discussion, and a speed networking session with more than a dozen local public relations, marketing and advertising professionals.

The cost is $15 and it includes breakfast. To register, visit www.advertisingclubofbuffalo.com. For more information, contact Deborah Silverman at silverda@buffalostate.edu or Katie Rampino of Eric Mower and Associates at krampino@mower.com.