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A Buffalo marketing company is changing its name as it expands its offices on the West coast.

BlackDog Strategy & Brand, a Buffalo-headquartered marketing company, is now Brand Mother Strategies.

Gloria Zemer, the company’s founder and CEO, said the company’s “larger-than-life calling needed a bigger name.”

“We nurture the mother of all brands to life,” she said. “No one knows you, no one wants more for you than your mother.”

The company recently opened a new office in San Francisco, Calif. It has another California office in Sacramento. It opened its first office, at 565 Elmwood Ave., in 2006 and has since added offices in Albany, Boston and the two in California.

Brand Mother’s clients include Catholic Health, PBS, 3M and the University at Buffalo School of Management.