KeyCorp. will “put its name up in lights” on its Western New York district headquarters at Fountain Plaza in Buffalo for the first time as a “visible symbol” of its commitment to the city and region, the bank said Wednesday.

The Cleveland-based parent of KeyBank, the area’s No. 4 retail bank by deposits, said in a news release that it will put up a lighted sign on all four sides of 50 Fountain Plaza, known as KeyCenter, over the next month.

The new sign will be 5 feet high by 42 feet long and 8 inches deep, and will be lighted by long-lasting energy-efficient bulbs, the bank said. It will feature the bank’s red key logo.

The bank is opening six new branches locally over the next two years in its biggest expansion here in almost two decades. Key has already opened new locations, in the Wegmans Plaza on Orchard Park Road in West Seneca and in the Tops Plaza at North French and Transit roads in East Amherst.

Two more are planned for next year, at Union and Michael roads in Orchard Park and in the Tops Plaza on Grand Island Boulevard in Grand Island. The Orchard Park location is already under construction. Two more sites will be announced later. All six will be newly built and will create 45 new jobs.

KeyBank has 42 branches, 50 ATMs and just over 900 employees locally, with $3.34 billion in deposits, for an 8.83 percent market share. Nationwide, it has $97 billion in assets, $63 billion in loans, $67.3 billion in deposits and just over 1,000 branches in 14 states.