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ROCHESTER, N.Y. (AP) Eastman Kodak Co. has named James Continenza to lead a reshuffled board of directors as the photography and movie pioneer tries to find new technological toeholds for its business.

The appointment announced Wednesday comes three weeks after Kodak emerged from federal bankruptcy protection. The Rochester, N.Y., company ushered in six new directors as part of its reorganization plan.

Continenza, 51, is one of three directors retained from Kodak's previous board. He joined the board five months ago while Kodak was still operating under Chapter 11 of the federal bankruptcy code.

Kodak CEO Antonio Perez had also held the chairman's title until Continenza was elected to replace him in that role. Perez retains a seat on Kodak's board.

Kodak is best known for making photo and movie film, but its inability to cope with the upheaval caused by digital technology and stiff competition drove it into bankruptcy. Now that it has shed some of its debt and sold some of its assets, Kodak is hoping it can fare better by focusing on new technologies such as touch screens for smartphones and smart packaging embedded with sensors.

The six new directors on Kodak's board are: Mark S. Burgess, Matt Doheny, John A. Janitz, George Karfunkel, Jason New and Derek Smith.