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What's in a (business) name?


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Companies can go to great lengths to find a name, or they can just take a cue from a nearby street sign. Here's a look at the roots of the names of nine area businesses, starting with ATTO TECHNOLOGY: Systems engineers Timothy J. Klein and David A. Snell, above, founded the company, which connects computers to devices that store vast amounts of data, 25 years ago in Klein’s family room. Klein said they wanted a name that conveyed the high speed at which their interconnection technology worked. “We were thinking about a millisecond or a nanosecond,” Klein said. They wanted something that was different, but had a meaning and would stick. Klein and Snell looked through an engineering dictionary for prefixes that measured an extremely brief period of time, such as “pico” and “femto,” but Klein didn’t like the sound of Femto Tech. John Hickey/Buffalo News file photo

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