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A statewide tourism conference is headed for Niagara Falls Wednesday, the Niagara Tourism & Convention Corp. has announced.

The seventh annual ‘I Love New York’ Empire State Tourism Conference will be held in Niagara Falls through Friday, bringing 160 people in the tourism industry to the cataract city to discuss ways to boost tourism in New York state and bring international visitors to the United States.

It’s the first time the conference will meet outside the capital region.

The conference will be hosted by the New York State Travel & Vacation Association at the Conference and Event Center on Old Falls Street.