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The Optimum Physician Alliance has announced new leadership of the physicians group.

Dr. Thomas Rosenthal will serve as chief medical executive, and Dr. John J. Bodkin II, a family physician at Highgate Medical Group, will serve as chairman of the Physician Leadership Board, the physicians that provide oversight to Optimum.

Rosenthal, a family physician, is stepping down as chairman of family medicine at the University at Buffalo. He also is a founding director of the New York State Area Health Education Center.

BlueCross BlueShield of Western New York, Kaleida Health and a group of physicians last year announced a plan to partner on a new, more affordable health insurance option called Align marketed to self-insured employers. Optimum is the organization that will represent the 500 physicians in the new “tailored network.”

“OPA’s goal is to deliver clinically integrated, lower-cost, higher-value health care for Western New Yorkers, and I am confident in our ability to accomplish this,” Rosenthal said in a statement.