Zillycakes is done, but there will be no cupcake shortage in the Elmwood Village.
Wendy Egloff, owner of East Aurora’s Firefly Cupcakes plans to open her second “couture cupcake” store in the former Zillycakes space, 1008 Elmwood Ave.
Egloff became interested after baked goods artist Zilly Rosen announced in January that her shop was for sale. Firefly’s first location, at 700 Main St., East Aurora, opened in 2012.
“Firefly Cupcakes’ second location will mirror the first with a showcase full of over-the-top cupcakes based on fun weekly themes, accompanied by Stumptown Coffee,” according to a news release.
A new cake menu will round out the current all-cupcake menu. “Renovation plans include two inhouse dining areas and a cake studio for Zillycakes’ Rosen, who will be in residence at Firefly.”
Firefly usually has its house flavors on hand: Vanilla Bean, Chocolate Explosion, Red Velvet, The PBC, Nilla Birthday, Chaulkit Birthday and the PUNTcake, as well as other flavors. The store usually offers vegan, gluten free and gluten-free vegan cupcakes too.
Egloff said that she hoped to open the Elmwood location before spring is over. She has to obtain required permits from the City of Buffalo.
Via email, Rosen said she was “reducing her footprint,” and taking a six-month break before she takes on more cake projects. She received national attention in 2009 for her cupcake mural of Presidents Obama and Lincoln, installed at the Smithsonian Institution.
“I will be available as a cake designer, a flavor developer, and a teacher. I will continue to design, bake and decorate wedding and special event cakes, but with more limited availability and only one at a time. I’ll be available for creative, original projects for individuals or businesses beginning in the fall of 2013.”
Rosen said she was looking forward to spending more time with her family.
She’s working on a new book contract for a volume titled “Petite Treats,” and participating in the Buffalo Public Schools’ visiting artist program.