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Seth Godin, an entrepreneur, author and blogger, will discuss this region’s place in the “connection economy” April 4 at the Burchfield Penney Art Center in a talk hosted by the Advertising Club of Buffalo.

Godin, a Buffalo native, writes and speaks about how to market ideas in the digital age. He founded Yoyodyne, an early Internet direct-marketing company that later was bought by Yahoo, where Godin worked for a year as vice president of direct marketing.

His latest company is Squidoo.com, which allows its users to build a Web page devoted to a topic that interests them.

Eric Mower & Associates is the presenting sponsor for the talk, which begins at 2 p.m. in the center, 1300 Elmwood Ave.

Tickets are $25 for members and $45 for nonmembers, and include a copy of one of Godin’s books. Visit the club’s website for details.