Fisher-Price Inc. and Mattel Inc. on Monday pledged $3 million to the Children’s Hospital of Buffalo Foundation to help build a new children’s hospital on the Buffalo Niagara Medical Campus.
The gift will go toward construction and naming rights to a 6,000-square-foot respite area for families going through treatment in the new Women & Children’s Hospital, which will be renamed the John R. Oishei Children’s Hospital. In September, the John R. Oishei Foundation made a $10 million gift the hospital to help build a facility for specialized pediatric and women’s healthcare services and the Children’s Guild Foundation pledged $2 million for the neonatal intensive care unit of the hospital. In November, Buffalo-area businessman Sal H. Alfiero donated $5 million to the hospital.
Women & Children’s is moving from its longtime Bryant Street location in the Elmwood Village. Ground-breaking for the new facility across from Kaleida Health’s Buffalo General Medical Center is expected in the spring, with completion in early 2016.
The Fisher-Price/Mattel Family & Child Resource Center will be located on the fifth floor of the new facility. The center will have a computer and video game area, family consultation rooms and meditation areas with access to a winter garden, officials announced. The center also will include child life specialists and artists in residence who will interact with the patients and their families, as well as representatives from Stone’s Buddies, a support group for chronically ill children and their families.
Fisher-Price and Mattel also will design toy storage compartments for play areas on all hospital floors, as well as branded animal sculptures for the outdoor garden.
“Our relationship with the Children’s Hospital of Buffalo is very special; we share so many deep and important values,” David Allmark, executive vice president of Fisher-Price Global Brands, said in a statement. “Over the years and through collaborations large and small, both Fisher-Price and Mattel have been happy to support the mission of children’s hospitals around the globe, especially our local Buffalo families in their time of unique need.”
“Buffalo is known as the ‘City of Good Neighbors’ and today those words ring especially true of our locally founded toymaker, Fisher-Price, and their parent company, Mattel,” James R. Kaskie, president and chief executive officer of Kaleida Health, said in a statement.
In 2010, Fisher-Price refreshed the Women & Children’s Hospital lobby with a new color scheme, images, mural and a video wall. In addition, officials said, Fisher-Price has supported Women & Children’s Hospital for more than 25 years through the donation of baby gear and toys, as well as a tree donation to the annual “Festival of Trees” fundraiser.