AMMOTH LAKES, Calif. – Before we get to the early snow, the new businesses, the zipping skiers and beaming boarders at Mammoth Lakes, let’s remember how bad things have been this year for this corner of the Eastern Sierra.
Mother Nature delivered scant snow in the 2011-12 season, driving tourism down just as the larger economy seemed to be recovering, and financial problems for resorts and their communities followed.
Yet the winter of 2012-13 has begun in Mammoth Lakes with a happy bang, because nothing dilutes red ink faster than real snow.
On Nov. 8 – the same day the Mammoth resort opened its season with a handful of trails covered in manufactured snow – a storm started dumping the real thing. By the following Saturday afternoon, more than a foot of fresh powder had fallen and about 2,800 skiers and boarders had hit the slopes. By Sunday six lifts were open, serving a dozen trails, and at least one local was using the word “dreamy.”
Hovering above the flocked pines, you could almost make out a community thought balloon saying: “Maybe this year ...”
Another storm arrived the next weekend, and then another. By early December, the mountain had a base of 4 to 6 feet. A great start.
If Mammoth seems like a winter possibility but you haven’t been here for a while (or ever), here’s what I learned on a quick visit last month.
The 5-year-old Westin Monache Resort Mammoth, which stands on a hill towering over the condos, shops and restaurants of the Village, is the ritziest hotel in town. The Westin’s Whitebark bar and restaurant, a contemporary space full of dangling round stones and sleek wood paneling, is a fine venue for a round or two of drinks, but the kitchen’s too-rich fusilli didn’t do much for me.
My favorite meal was a flavor-packed veggie lasagna at Toomey’s on Minaret Road, a tiny, year-old place that specializes in catering and takeout and looks like the Kansas City Royals’ dugout. (Owner-chef Matt Toomey is a big baseball fan.) Whether you order to go or sit among the handful of tables, Toomey’s serves memorable breakfasts, lunches and dinners, from coconut mascarpone pancakes to wild buffalo meatloaf. And as locals will tell you, Toomey is already a U.S. 395 celebrity, having wowed serious eaters for more than a decade as the chef at the Whoa Nellie Deli in the Tioga Gas Mart in Lee Vining.
After a few days of nosing around, I predict that after dark in Mammoth this season, hard-partying twentysomethings will be watching snowboarding videos while doing shots amid the tiki-tinged tumult of the Lakanuki Bar in the Village, as they have for years. Locals will be spooning up hearty albondigas soup at Roberto’s Cafe (on Old Mammoth Road), as they have for decades.
In the morning, serious coffee consumers from near and far will queue at Black Velvet Coffee (opened this year on Main Street), a spare white space where baristas labor over their concoctions like post-docs solving DNA riddles. At least a few foodies will nip into Bleu Handcrafted Foods (which opened in July a few doors from Black Velvet Coffee) to gather artisan beers, wines, cheeses and meats for the larders of their rental condos.
As is often the case in ski resorts, some of the worst bargains are found closest to the slopes: A slice of pizza at the Mammoth Mountain main lodge’s slope-adjacent Broadway Marketplace costs you $5.25, and a 16.9-ounce bottle of water costs $4. (Four steps beyond the cash registers, savvy skiers and boarders get tap water in paper cups for free.) Then again, the lift line is right outside.
Mammoth Lakes was born as a ski town in the 1950s, when Dave McCoy started the resort on U.S. Forest Service land on the slopes of 11,053-foot Mammoth Mountain. The slope-side Mammoth Mountain Inn went up in 1959, and McCoy continued to build the resort and town before selling the resort to Starwood Capital Group in 2005.
Nowadays the town’s year-round population is about 8,200, swelling to as many as 35,000 in winter. In town, the ski area also owns the Village Lodge condo-hotel, the Juniper Springs condo-hotel and the rustic Tamarack Lodge, a haven for cross-country skiers that dates to 1924. I stayed anonymously in a pleasant one-bedroom condo at the Village Lodge, just above the shops and restaurants along the pedestrian paths of the Village at Mammoth.
Just about every local I talked to had something to add about how and why the last few years have been tough in Mammoth – mostly the faltering national economy and the fickle snow.
In December 2010, on the way to a 661-inch season, the resort’s ski patrol logged about 200 inches of snow. The total for December 2011: 2 inches, on the way to a much-lamented season total of about 240 inches. (Or 263, depending on who’s counting.)
Since last winter, the Village’s Hyde Lounge nightclub and Auld Dubliner pub have closed. An upscale Italian restaurant, Campo Mammoth, is in the former Hyde space. A new Greek restaurant, Jimmy’s Taverna, is expected to open soon above the Red Lantern restaurant on Old Mammoth Road.
Though the town had been facing municipal bankruptcy, it was officially dismissed Nov. 16, and out-of-towners are unlikely to spot any signs of it. The Town Council is so far leaving hotel tax rates the same (about 13 percent) and continuing to pay for the free shuttle buses that carry visitors around Mammoth Lakes. Management at Mammoth Mountain continues to bankroll the shuttle buses that carry skiers and boarders four miles up the road from the town to the ski area’s main lodge.
And last summer, many of the innkeepers and restaurateurs of Mammoth were doing pretty well, enjoying a long season of sales.
Stuart Need, owner of the Lakanuki bar, said his summer income was up about 12 percent over the year before. John Urdi, executive director of Mammoth Lakes Tourism, reports that the town’s hotel tax revenue from June through September hit an all-time high this year, up 6.5 percent from the summer before.
“The events were packed, and you couldn’t find a place to park. It was great. And it was a long summer,” said George Shirk, news editor of the Mammoth Times. Among local entrepreneurs, Shirk said, “Nobody’s complaining about the summer.”
Meanwhile, 20 miles north in June Lake, this winter looks daunting, whether snow comes or not. With about 800 residents in a community surrounded by four scenic lakes, June gets many summer fishermen and families. But for decades its winters have been dominated by June Mountain, the ski area (on U.S. Forest Service land) that has been owned by the Mammoth Mountain resort company since the 1980s.
In June, when Mammoth Mountain was struggling with the red ink from the previous low-snow winter, management decided to shut June Mountain for this winter, leaving the community’s eateries and lodgings with plenty of gorgeous scenery but no tourism centerpiece.
The embattled community responded by creating a series of homespun special events, including a village-lighting ceremony Dec. 15, a February winter-sports triathlon and a March snowmobile rally (for details, go to visitjune.com).
At June Lake’s Double Eagle Resort & Spa, owner Connie Black has cut her prevailing winter rental rates by $100 — from $369 to $269 a night for a two-bedroom cabin. At the Sierra Inn Restaurant, owner Candy Louge said she would drop prices about 15 percent and open only for winter weekends and holiday weeks, not regular week days. Ernie’s Tackle & Ski Shop will cut back its hours similarly.
Many in the community took comfort in Mammoth Mountain management’s vow to reopen the June Mountain ski operation in the winter of 2013-14. But there’s no denying a difficult winter is ahead.
“Everyone’s working together to make this winter as good as we can make it,” Black said, but “there’s a fine line between optimism and hallucination.”
If you go
Where to stay: Westin Monache Resort Mammoth, 50 Hillside Drive, Mammoth Lakes; (760) 934-0400, www.westinmammoth.com. Some 230 rooms (all with kitchenettes). Winter rates from $299-$599. More at peak time.
Village Lodge, 1111 Forest Trail, Mammoth Lakes; (800) 626-6684, www.thevillagelodgemammoth.com. Vacation condos. Winter rates $289-$669 for a one-bedroom condo, plus $20-a-night resort fee.
Swiss Chalet Bed & Breakfast Inn, 101 Hill St., Mammoth Lakes; (760) 914-3452, www.swisschalet-mammoth.com. Two rooms with private baths in a modern log home and a deck with whirlpool. Winter rates typically $200-$275.
Mammoth Mountain Inn, 10001 Minaret Road, Mammoth Lakes; (800) 626-6684, www.themammothmountaininn.com. A short walk from the lift lines, but gets mixed marks on TripAdvisor. Some 217 rooms. Winter rates $129-$398 for most rooms, plus $20-a-night resort fee.
Where to eat: Roberto’s Mexican Cafe, 271 Old Mammoth Road; (760) 934-3667, www.robertoscafe.com. Lunch and dinner. Main dishes $9.29-$18.99.
Toomey’s, 6085 Minaret Road, Mammoth Lakes; (760) 924-4408, www.toomeyscatering.com. Breakfast, lunch, dinner. Order at counter. Main dishes $7.95-$29.95
Black Velvet Coffee, 3343 Main St., Suite F, Mammoth Lakes; www.blackvelvetcoffee.com.