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The countdown to 12 o’clock is the quintessential New Year’s Eve activity. Who cares if it’s noon, instead of midnight?

The Hamburg Casino will count down to 2013 at noon Monday with the traditional fanfare of a midnight celebration, including hats, noisemakers, champagne toasts, a balloon drop and live music with Lance Diamond from 11 a.m. to 3 p.m.

“We wanted our guests to be able to enjoy the New Year’s festivities without having to stay up until midnight,” said marketing director Laura Galligan. “We thought this would be a fun way to celebrate the new year, and for those who are dedicated to the traditional midnight countdown, they can now celebrate 2013 twice.”

The casino will have another countdown at the traditional time, with music from Disco Duck. A champagne breakfast buffet will be available during both celebrations.