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WHAT’S HAPPENING

MOVIES: Opening Friday, “The Hobbit: An Unexpected Journey” (PG-13); coming Dec. 21, “The Guilt Trip” (PG-13) and “Jack Reacher” (PG-13).

NEW ON DVD: Released Tuesday, “The Bourne Legacy” (PG-13) and “Ice Age: Continental Drift” (PG).

CONCERTS: Aaron Lewis with Randy Montana and more, 7 p.m. today, Club Infinity, 8166 Main St., Clarence.

Killswitch Engage with Shadows Fall and Arcaro, 7 p.m. Friday, Town Ballroom, 681 Main St.

Parkside Avenue Brass Quintet, 7:30 p.m. Friday, Alden Christian Theatre Society, 1470 Church St., Alden.

Eileen Ivers’ An Nollaig: An Irish Christmas, 8 p.m. Friday, Riviera Theatre, 67 Webster St., North Tonawanda.

Enter the Haggis, 8 p.m. Friday, Tralf Music Hall, 622 Main St.

Pat Shea – Christmas Concert, 8 p.m. Saturday, Lancaster Opera House, 21 Central Ave., Lancaster.

Shawn Colvin, 8 p.m. Sunday, Performing Arts Center at Rockwell Hall, Buffalo State College, 1300 Elmwood Ave.

Sufjan Stevens with Sheila Shaputo, 8 p.m. Tuesday, Babeville, 341 Delaware Ave.

THEATER: “Urinetown: The Musical,” 7 p.m. today, 7:30 p.m. Friday, 2 and 7:30 p.m. Saturday and 2 p.m. Sunday, Leary Theatre, Niagara University, Lewiston.

“Gypsy,” 7:30 p.m. Friday and Saturday, Ellicott Creek Playhouse, 530 Ellicott Creek Road, Tonawanda.

“The Best Christmas Pageant Ever,” 7:30 p.m. Friday, 2:30 p.m. Saturday and Sunday, Lancaster Opera House, 21 Central Ave., Lancaster.

“The Best Christmas Pageant Ever,” 7 p.m. Friday, 2 and 5:30 p.m. Saturday and 2 p.m. Sunday, Theatre of Youth, 203 Allen St.

EXHIBIT: “The Science of Sports,” through Jan. 6, Buffalo Museum of Science, 1020 Humboldt Parkway.

BE AN ‘INSTASTAR’

If you’re always looking for an interesting photo to post to Instagram, you’re not alone. As of September, the world-famous photo sharing app had more than 100 million users, according to the company.

Started by Kevin Systrom and Mike Krieger in 2010, Instragram became extremely popular because of the retro filters one can put on any picture and the fact that it’s free, compared to competitor apps such as Hipstamatic. While originally only for iPhone users, the app became available for Android in April. Facebook purchased Instagram in September at $741 million in cash and stock. And this week, Instagram announced its new profile pages to make photos easy to see and share online.

With Instagram, anyone with an iPhone or Android can basically become a photographer whose artistic photos can be viewed by anyone in the world using the app, and now online too.

If you’re new to the Instagram world, follow these four steps and you’ll be an “Instastar” in no time!

1. Hashtags

Hashtags are an extremely simple way to turn a photo with 10 likes into one with more than 100 likes. The “hashtag button” is in easy reach of your thumb at the bottom right corner of the keyboard next to the @ symbol – don’t be shy using it! The hashtags allow your pictures to be seen by others searching for or using the same tags. Some of the most used hashtags include: #instagood, #instamood, #igers, #photooftheday, #igdaily, #food and others. Some “instagramers” (as we call ourselves) use the tags for locations, emotions and even the app’s filter types to get likes on pictures. If you want likes, using hashtags is the best way to become #instafamous.

2. Follower ratio

Like with Twitter, you don’t have to follow every single person who follows you, or like photos by those who like yours. If you have fewer followers than the number of people you follow, you won’t be getting as many likes on your pictures. This includes celebrities that you know will not be following back, so unless you really want their updates, keep those follows to a minimum. Overall, stick with your friends and people that you know who will follow you back.

3. Don’t post too much

If you want to attract other #igers, avoid posting every 30 minutes with useless pictures. If a picture is good; people will like it; if a picture is just there because you’re bored and want attention, don’t bother. Remember you can always refresh old photos by adding new hashtags in the comments. If you’re selective about what you post, your good pictures won’t be buried by the ones just taking up space.

4. Know when to post

Always think about the time. If you’re posting pictures very late at night, even with hashtags, you won’t receive that many likes because most of your followers will be sleeping. Anything after noon and before midnight is most likely the best idea for a new instagramer. If you really want to get technical to know the best times, you can use a website such as statigr.am to show you a graph of the days of the week and times that your followers tend to like your photos.

QUOTE OF THE DAY

“Fake relationships, fake fights.” – Former “The Hills” star Kristin Cavallari, admitting that her hit reality show was “pretty fake,” on Bravo’s “Watch What Happens Live”

– McClatchy Newspapers