Dunn Tire unveiled a novel concept in tire selling on Tuesday: layaway.

Under the program, people can stop by any Dunn Tire store and make payments on their tire purchases. When the payments are done, the new tires go on the car.

Layaway has gained popularity during the economic slowdown, with national chains like Kmart, Sears, Walmart and Target either dropping or reducing fees associated with their holiday layaway plans.

But unlike most retail plans, Dunn tire will offer layaway year-round.

Dunn Tire also announced the opening of its 31st store, located at 7616 Niagara Falls Blvd. in Niagara Falls.