Sept. 13, 1922 – Oct. 6, 2012

George H. Hyde, of Lake View and Vero Beach, Fla., former president and chief executive officer of Mentholatum Co., died Saturday in Sisters Hospital. He was 90.

Mr. Hyde became president of Mentholatum in 1974 and was the fifth family member to run the company founded by his grandfather, Albert A., in 1889. His father, Edward, opened a branch here in 1903 and moved the company from Kansas to Buffalo in 1933.

Born in Buffalo, he attended Nichols School and graduated from Pomfret Academy and Williams College. He joined the business in 1947 after serving in the Army Signal Corps in World War II. He headed the international division, placing Mentholatum products in 144 countries around the world.

He negotiated the sale of the company in 1988 to Rohto Pharmaceutical Co. of Japan, Mentholatum’s Asia-Pacific distributor, with the understanding it would remain based in the Buffalo area. It has offices and production facilities in Orchard Park.

Mr. Hyde served on the regional advisory board for HSBC Bank and was a board member of Albright-Knox Art Gallery, Planned Parenthood and the YMCA.

A generous supporter of the arts, medicine and education, he was an avid golfer, skier and tennis player.

Surviving are his wife of 67 years, the former Barbara Cowan; two sons, Edward K. III and George H. Jr.; and a daughter, Kathryn K.

A memorial service will be scheduled.