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Pyramid Brokerage Co. will begin phasing out its familiar yellow commercial real estate signs over the next 12 to 18 months, replacing them with signs featuring red as the dominant color.
The new signs reflect the connection between Pyramid and Cushman & Wakefield, billed as the world's largest privately held real estate services firm. The new signs will more prominently play up Pyramid's connection to Cushman & Wakefield. A total of 35 firms that belong to the Cushman & Wakefield Alliance in 76 markets are standardizing their use of the new signage.