New Era Cap Co. will open its 13th flagship store Saturday in New Orleans.

The store will be located in the heart of downtown in historic building on Canal Street, and it will offer licensed hats, apparel and accessories for men, women and children.

Its collection will include the brand's iconic 59FIFTY fitted cap and 9FIFTY snapback styles, along with New Era's EK Collection. Like all New Era flagships, it will sell exclusive products only available at these stores.

The store will open with a festive day of events, including gift bags for the first 100 customers, prizes throughout the day and music by a DJ.