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It is called the list of the unforgiven - the names of fans no longer allowed into their favorite National Football League stadiums.
That list is coming to Ralph Wilson Stadium in Orchard Park - and every other NFL stadium that didn't already have one - starting this season.
The idea behind the league's new policy is simple: Fans arrested or ejected from games for rowdy behavior must complete a four-hour online course on alcohol abuse, disruptive behavior and proper conduct before they're allowed back into that stadium or permitted to buy tickets.
If they don't complete the course - and, in some cities, also write a letter of apology - their names go on the list.
And if they're caught inside the stadium, they can be arrested as trespassers.
The new policy could have a strong impact in Buffalo, where the Bills have long had a reputation for hosting some of the rowdiest fans in the NFL.
Previous Buffalo News reports, confirmed by the Bills, show security and law-enforcement officers arresting or ejecting anywhere from 75 to 150 fans per game in recent years. That averages out to less than one-fifth of 1 percent of a sellout crowd, but it's still much more than a handful of fans.
"I think it's an opportunity to continue to educate our fans," Bills Chief Executive Officer Russ Brandon said of the new policy. "Our focus is, and has been, that any irresponsible conduct is not tolerated in the facility or the parking lots. Ninety-eight percent of our fans are very responsible. It's our job to limit the irresponsible behavior that impacts other fans."
The Bills' new policy, starting with today's home opener against the Kansas City Chiefs, calls for giving ejected or arrested fans a card with information about the online course. Those fans also are mailed a letter from the team's director of guest services, informing them that they're not invited back to the stadium or allowed to purchase tickets.
Once they successfully complete the class, which costs $65, those fans are back in the team's good graces, welcome at the stadium and allowed to buy tickets. A portion of that $65 goes to the Bills Alumni Foundation and Mothers Against Drunk Driving.
There already are hints about how the list might work, as seen at MetLife Stadium, the East Rutherford, N.J., home of both the New York Jets and Giants. That stadium already had the policy in place.
The MetLife "list" has roughly 100 names, while about 200 fans are back in good graces after having taken the course and written a letter of apology, said Daniel DeLorenzi, the stadium's security director. He's the one who calls it the list of the unforgiven.
"Most people take it seriously," DeLorenzi said "I think it's worked great. We've never had any of our fans who have taken the class get in trouble a second time."
The policy has two components, first encouraging fans to take the course and think about their behavior and then finding a way to enforce the list.
So how can teams find offenders who keep coming to games?
The answer is, the team will continue to have "a lot of eyes" on its fans, Brandon said.
"We [already] check on seat locations that have been an issue," Brandon said. "They are red-flagged and watched and checked on every week."
And with the new list, the Bills will have another tool for encouraging better behavior.
MetLife Stadium, in New Jersey, has fine-tuned that practice.
Security officers, who have a binder of 8-by-10 photos of those labelled unforgiven, periodically visit those fans' seats to see if the offenders have returned. That might be easier in New York, with so many seats held by season-ticket holders and with the stadium possessing photos of fans who have been arrested or ejected. The Bills have photos of only those who have been arrested.
MetLife, along with New England's Gillette Stadium, has taken the lead in the new policy.
When it opened two years ago, MetLife required anyone kicked out of a game to write or email a letter of explanation, acknowledgement and apology.
DeLorenzi, the MetLife security chief, wanted to do something more than just a letter followed by his decision of whether to forgive the fan.
"It occurred to me that it might be best to have some kind of positive step in between," he said.
So he went on the Internet, found a prominent California psychotherapist, Dr. Ari Novick, and asked him to develop the online course. In April, the NFL adopted the new policy.
This won't be the Bills' first foray into trying to change the behavior of their rowdiest fans.
After the Bills' home opener against the Seattle Seahawks in 2008 - when security and law-enforcement officers arrested or ejected 115 fans - the team mailed letters to the season-ticket holders or purchasers of those fans' seats.
"A report was filed that an individual with season tickets purchased on your account was arrested at [or ejected from] Ralph Wilson Stadium," the letter to season-ticket holders stated. "As the ticket buyer of record, you are responsible for your behavior and the behavior of any person utilizing your seats."
The letters, which still are being sent out, also carry a warning that further violations of the team's Fan Code of Conduct could lead to revocation of the season-ticket holder or purchaser's tickets. That has happened a handful of times since 2008, Brandon said.
Once fans are told, a few days after the fact, that their actions have affected others, there is noticeable reaction, Brandon said.
"One thing that stands out is how remorseful people usually are about their conduct," he said.
Today's home opener also will mark the regular-season debut of hand-held metal detectors at the stadium's entry gates.
Bills officials realize that could create delays.
"The main message there is, you'd better get to the gate early and enter the building early, or you will wait," Brandon said.

email: gwarner@buffnews.com