Trader Joe's may be coming to Western New York, according to the Kenmore Village Improvement Society.
But it's not going to be in Kenmore.
So where will it be? That's the big question.
The Kenmore organization had launched an aggressive campaign to try to get the popular grocery market, famous for its affordably priced gourmet food and beverages, to come to Kenmore. It even sponsored a campaign with a "Kenmore Joe" mascot and sending the company's East Coast corporate offices pictures drawn by children about how much they would to have a Trader Joe's in their neighborhood.
Melissa Foster, president of the Kenmore improvement group, put out a press release today saying Trader Joe's is coming to Western New York, leaving the mistaken impression it would be coming to Kenmore.
"We're thrilled to have played a role in attracting Trader Joe's to the area," Foster said.
But according to a Trader Joe's spokeswoman that there are no plans for a Kenmore store.
There was no immediate word from Trader Joe's about whether there are definite plans for a store somewhere else in Western New York.
Foster confirmed that the chain is not coming to Kenmore but said that she had learned that a Trader Joe's would be opening somewhere in Western New York at the end of 2013.
"It's not going to be in the Village of Kenmore," Foster said. "We can tell people that it's in Western New York."
In the meantime, Trader Joe's is definitely opening a Rochester-area store on Oct. 5.