Elma’s popular Made in America store will open a second location next week – one with a unique spin.

Located at One Niagara visitor center near Niagara Falls State Park, the souvenir shop will stock only merchandise that is completely American made, from its raw materials to its labor to its packaging.

Owner Mark Andol said the store is a natural next step for the company’s growth, with its status as one of America’s most popular tourist attractions, enticing visitors from around the globe. Andol’s Elma store has become a tourist destination in itself, hosting tour buses from around the nation and as far away as California. Andol also has a booming online sales business for the store’s American made-only merchandise.