Beer at Burger King
Published: February 01, 2010, 12:30 am
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MIAMI BEACH, Fla. (AP)—Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain’s first U. S. location with alcohol.
At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch and MillerCoors brews. With fries, the combo will run $7.99.
The restaurant will offer outdoor dining, a walk-up window and delivery service.
It’s scheduled to open in mid-February. The announcement was made Friday.
Morningstar analyst R. J. Hottovy says adding beer at selected locations around the world is part of Miamibased Burger King’s effort to reinvent itself as a fast-food restaurant with a sit-down feel.
Hottovy said making the new image resonate could be a challenge in some locations.
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